Advanced Usability was developed by MarketingExperiments to help companies increase the effectiveness and profitability of their online marketing.

MarketingExperiments has partnered with organizations ranging from emerging businesses to Fortune 50 companies to develop the world’s largest collection of optimization-related experiments. Since 2001, this pioneering research laboratory has conducted thousands of experiments in sales and marketing processes that have helped Research Partners achieve ROI gains of 21% to more than 300%. Partners include:

Advanced Usability utilizes the proven, scientific approaches MarketingExperiments has mastered for maximizing ROI online, but is highly tailored to your individual challenges in the three realms Internet marketers need the most help:

Advanced Usability can address your most vexing online marketing challenges with personalized blueprints, consulting services, and one-on-one consultations with MarketingExperiments’ scientists:

Gina Townsend, Senior Research Manager
Gina helped launch Advanced Usability, created its strategic plan, and supervises all research projects. At MarketingExperiments, she leads a team of research analysts that have driven double-digit ROI gains for e-commerce and financial industry Research Partners. Before joining MarketingExperiments in June 2006, she ran the creative team at SECURE-RES (now Vizergy), an internet marketing firm that specializes in hotels and resorts. After graduating from Flagler College with a B.A. in Communications, she began her career at direct marketing company Harte-Hanks, where she managed enterprise accounts in the financial, automotive, and insurance industries. When she’s not rebuilding websites for maximum results, she’s renovating her home at the beach.
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Bob Kemper, Director of Sciences
As Director of Sciences for Advanced Usability’s parent company, the MECLABS Group, Bob manages enterprise experimentation and discovery processes for the corporation and for the individual operating companies, including Advanced Usability, MarketingExperiments and MarketingSherpa. He serves on the Curriculum and Alumni boards for the Executive MBA program of the Davis College of Business at Jacksonville University, and on the board of the Jacksonville chapter of the National Association of Business Economists (NABE). Over the last 25 years, Bob has practiced and managed engineering and business operations in companies ranging in size from 12 to 55,000 employees, and served as Manager of Technology Planning & Asset Management, Director of Finance, and Chief of Operations. Among his personal interests, he lists tennis, gymnastics, and applied statistics.

Adam Lapp, Research Analyst
Adam joined MarketingExperiments as a Research Analyst in September 2006. Prior to that, he attended the Masters program at the University of North Florida in the department of Literature. During his tenure at MarketingExperiments, Adam has filled several roles such as research project manager, writer, and paid search manager. He is now leading the Website Optimization team for AdvancedUsability.com, a new SMB-focused venture powered by MarketingExperiments. Adam specializes in website optimization, usability, SEO, Google Analytics, Google Website Optimizer, and social media.
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Corey Trent, Research Analyst
Corey manages experiments that routinely produce double-digit conversion growth for research partners. Before supervising his own experiments, Corey was part of the teams that helped achieve ROI gains for Car and Driver, The New York Times, and other partners. Prior to joining MarketingExperiments in July 2007, Corey was an analytics and testing consultant for a wide range of organizations and an affiliate marketer for B2C companies. In his spare time, Corey focuses his optimization skills on his car and regularly tests its performance in organized road races.
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